will discuss the settlement of Asian American and Pacific Islander communities in Ventura County beginning in the late 19th century and through the 20th century.

and social media posts in order to drive more conversions.This metric gives you insight into your companys overall reach.

Some of the actions you can track to measure conversion include:How many people click the links in your posts?Do they sign up for your newsletter or watch videos of your tours?How many page visitors book a tour?How many accept the gift voucher offer on your website page?How many make an inquiry about your products or services?Again.its important to measure your tours and activities company’s key metrics to determine what actions lead to desired results and where you may need to improve.Email clicks divided by email opens – measure the effectiveness of your email copy.

Other relevant actions youll want to monitor to measure conversion rate include:Bookings divided by page visitors – measure the effectiveness of your web content.This allows you to tailor your website experience for them and focus your attention where it makes the most sense.

your tours or activities company can better understand how its actions affect business performance.

Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.They used Messenger to build lasting relationships through conversations with customers worldwide.

which is making real contact with people.Using your Business Inbox in Messenger is a great way to inspire trust and grow your tours and activities business.

Then select Messages and make sure the People can contact my Page privately box is checked.you need to go to the Messaging section and scroll down to Set up automated responses.